Principal Investigator

Sonja Vogt

Professor

Faculty of Business and Economics
University of Lausanne

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Biography

Sonja is a professor in the Faculty of Business and Economics at the University of Lausanne. She uses lab and field experiments to examine the social and psychological mechanisms practitioners can use to tackle societal and environmental challenges related to public health, education, climate change, and land degradation. Much of her research is in collaboration with UN agencies and local NGOs in Sudan, Malawi, Kenya, Uganda, Tanzania, India, and Armenia.

Sonja is affiliated with Nuffield College and the Centre for Experimental Social Sciences at the University of Oxford, as well as the Centre for Development and Environment at the University of Bern.

See Sonja’s new project on digital solutions for sustainable land management, Agripath , together with the CDE in Bern.

2026

The (anti-)conformity strategy space: How flexible is social learning when group membership and incentive alignment vary?

von Flüe, L., Efferson, C., Vogt, S

Journal of Experimental Psychology: General

Sonja Vogt

Biography

The (anti-)conformity strategy space: How flexible is social learning when group membership and incentive alignment vary?

Activating cultural evolution for good when people differ from each other

The cover of randomness: validating implicit methods for the study of sensitive topics

Isolating a culture of son preference among Armenian, Georgian and Azeri Parents in Soviet-era Russia

When norm change hurts

Green preferences sustain green washing: challenges in the cultural transition to a sustainable future

Activating cultural change for good in heterogeneous populations

A market for integrity: the use of competition to reduce bribery in education

Group identities can undermine social tipping after intervention

What is the extent of a frequency-dependent social learning strategy space?

Pre-existing fairness concerns restrict the cultural evolution and generalization of inequitable norms in children

Scaling Up Change: A Critical Review and Practical Guide to Harnessing Social Norms for Climate Action

Tipping pro-environmental norm diffusion at scale: opportunities and limitations

Promotion of behavioural change for health in a heterogeneous population

Investigating the structure of son bias in Armenia with novel measures of individual preferences

Delivering behavioural change at scale: What conservation can learn from other fields

The promise and the peril of using social influence to reverse harmful traditions

Behavioural homogenisation with spillovers in a normative domain

The risk of female genital cutting in Europe: Comparing immigrant attitudes toward uncut girls with attitudes in a practicing country

Changing cultural attitudes on female genital cutting

Sustained cooperation by running away from bad behavior

The Impact of Third-Party Information on Trust: Valence, Source, and Reliability

Female genital cutting is not a social coordination norm

Eye spots do not increase altruism in children

Trust, Cohesion, and Cooperation After Early Versus Late Trust Violations in Two-Person Exchange: The Role of Generalized Trust in the United States and Japan

Can we see inside? Predicting strategic behavior given limited information

Viewing men’s faces does not lead to accurate predictions of trustworthiness

The dynamics of pro-social behavior in an asymmetric social dilemma: a behavioral game-theoretic approach

Social support among heterogeneous partners: an experimental test

Social support among heterogeneous partners

Exploring Gender Differences in the Acceptability of Digital Agricultural Tools: Experimental Evidence from Rural India

Social tipping our way – or maybe not – to some kind of future

(Anti-)conformity in three dimensions: Social learning in the space between simple heuristics and general-purpose reasoning

The limits of digital advisory services: Evidence from a field experiment in Madhya Pradesh

Fun and change: video game edutainment promotes pro-environmental behaviour

Unpacking Pathways to Digital Inclusion: Structural Conditions and Gender Hierarchies in the Adoption of Digital Advisory Services

Identities and Global Cooperation across 18 countries

Can Deliberation Aid Nepal’s Political Crisis?

Can Democratic Development Scale? Experimental Evidence from Nepal

Isolating a culture of son preference among Armenian, Georgian, and Azeri parents in Soviet-era Russia

Leading with the (recently) successful: performance visibility and the evolution of risk taking

A market for integrity – an experiment on corruption in the education sector

Studying Different Types of Social Influence in Isolation Distorts Our Understanding of How Humans Learn From Each Other