Linking implicit attitudes and reproductive behaviors

Son preference is one of the most striking expressions of gender inequality, a key barrier to progress on the health and well-being of girls as well as sustainable development goals more broadly.  We are developing a novel interdisciplinary approach that combines experimental techniques from the behavioral sciences with demographic methods to measure son preferences in India.  The key idea is to understand relevant mechanisms, whether cultural or otherwise, at the individual level.  With collaborators at the University of Oxford.

Contact: Ridhi Kayshap (, Sonja Vogt (

Funding source: John Fell Fund, University of Oxford

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