Behavioral science has developed tools for inducing pro-environmental behavior change. These tools aim at changing the behavior of individuals. Extending the individual-level perspective, our project raises the question of how individual behavior change transforms into social dynamics. More specifically, we study how social norms of pro-environmental behavior emerge and diffuse. Finally, we will elaborate strategies of how to trigger and reinforce the diffusion of pro-environmental norms.
Contact. Joël Berger (firstname.lastname@example.org)